Recently, Israel’s Samelet Group (which is a sizeable Automotive group) held a grand launch ceremony for the launch of Hongqi’s flagship model, E-HS9. For people who don’t know about Hongqi, it is a Chinese brand owned by the automaker FAW Car Company which is a subsidiary of FAW Group.
The brand has unveiled the same in the showroom, which is located in the capital city of Israel, i.e., Tel Aviv. With this, the brand has marked the official launch of Hongqi in the Israeli market. It has been nearly two months since the product exposure and full warm-up publicity of the brand in the country. Due to this, the event attracted almost 100 potential customers and media reporters to the scene.
At the listing ceremony, Mr. Shay, President of Samelet Group, emphasized that Hongqi is a strategic cooperative brand of the Group. They are committed to providing Israeli users with luxurious, technologically intelligent, green, and environmentally friendly automotive products and services. Subsequently, Mr. Gilad, Vice President of Samelet Group, introduced the rich historical and cultural heritage of Hongqi. He also talked about the rapid market performance in recent years. Further, he also emphasized the product features, sales price, and user rights and interests of E-HS9 and announced that E-HS9 was officially accepted.
Israel is the second developed country market that Hongqi has entered after entering Norway. They have entered with strict regulations and user tastes and fierce market competition. The Hongqi E-HS9 is a large-size pure electric luxury SUV. It will compete head-on with Audi, Mercedes-Benz, and other brand electric vehicle products in the local market.