Great Wall Motor officially introduced its new sub-brands Haval and Voleex to the public at the recent 2010 Beijing auto show, Inside Line reported.
The Chinese spelling of Voleex is called “Tengyi”. The Voleex sedans include the 1.5L C30; the CVT-equipped, turbocharged 1.5L C50 (to be produced in early 2011) and the turbocharged 2.0-L C70 (to reach the market in late 2011).
The Haval brand, derived from its former Hover, will cover the company’s all SUV and crossover models, while its expensive car models are shown as part of the Voleex brand. The Haval is comprised of smaller crossovers with an M designation and larger models with an H designation.
The H-series family includes the 121-hp 2.0-liter H3, an update of the original Hover; the H5, with a wide range of engine options when it goes on sale this summer; and the H6, which will start production in 2011.
The M-series lineup includes the tiny M1 hatchback, basically a revamp of the Great Wall Peri; the 1.5L, a more muscular take on the boxy Coolbear; and the 1.5L M3 (now has been joined and named as Voleex C20R) which is slated to go into production later this year.
Great Wall Motor, mainly known in the fast decade as a manufacturer of pickups and SUVs, has started expanding its product portfolio by making derivative small cars such as Florid and Coolbear.
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