On August 8, Great Wall Motors (GWM) announced its July production and sales report. According to its statistics, the overall sales volume of GWM in July this year reached 60,357 units, an increase of 11.1% year-on-year; the cumulative sales volume from January to July was 553,895 units, an increase of 5.33%.
From the distribution of its brand sales, the Haval brand sold 42,888 units in July, up 15% year-on-year, the cumulative sales volume in January-July was 395,760 units, up 9.14% year-on-year; the sales volume of WEY brand in July was 7,246 units, up 2.34% year-on-year, the cumulative sales volume in January-July was 54,130 units, down 36.11% year-on-year; the Ora brand sold 2,071 units in July, and the cumulative sales volume in January-July reached 29,084 units.
In addition, the GWM Fengjun Wingle(Fengjun) pickup truck sold 7,705 units in July, down 11.15% year-on-year, the cumulative sales volume from January to July was 72,953 units, down 1.58% year-on-year; the sales volume of the GWM C30 in July was only 77 units in July, down more than 90% year-on-year, the cumulative sales volume was 1,968, a year-on-year decline of more than 55%. It is worth noting that GWM’s export volume in July reached 7,403 units, a year-on-year increase of nearly 70%. From January to July, the cumulative sales volume reached 37,708 units, a year-on-year increase of 35.7%.
From the above sales results, GWM’s sales in July continued to pick up, and the monthly sales growth and cumulative sales growth were both higher than those in June. Among them, with the recovery of Haval H6 sales and the continued growth of Haval M6 sales, the overall rebound of the Haval brand is more obvious; the Ora and export situation also showed a better trend.
In terms of WEY brand, the overall sales volume is still slightly depressed, but there is also a certain recovery from the perspective of growth rate, and the year-on-year decline is narrowed. WEY has always assumed the upmarket role of GWM brand, the amount of sales can reflect the development of WEY to a certain extent. That is to say, GWM still needs to increase its investment in the WEY brand in the next period of time.