Recently, Great Wall Motors launched a tender for the “In-depth Research Project” of its Shalong Zhixing Z Brand Users. The project cycle was launched on November 12, and the overall project report was issued on December 10. It also means that the Z brand belongs to Shalong Zhixing, not other new brands as previously speculated. News reports revealed that the “Z Brand” is expected to be officially released on November 19, 2021. It is the same day that the Guangzhou Auto Show in China starts.
Mu Feng, Vice president of Great Wall Motors, once revealed that Great Wall Motors would launch a new brand based on the development of Great Wall Motors DHT hybrid platform focusing on PHEV. Industry insiders have also made a variety of speculations, most of which believe that this new brand is the Z brand. As said above, it will focus on the hybrid car market. However, the Haval and WEY brands have already applied the DHT hybrid platform, judging from the current situation. There are many exposed cars currently, and those belonging to the WEY brand.
More about Shalong Zhixing!
Shalong Zhixing is a high-end automobile project newly planned by Great Wall Motors at the end of 2020. Wen Fei, the former general manager of the Haval brand, was promoted to the CEO of Sharon Automobile. He will be responsible for various management tasks. Based on the available information, Shalong Zhixing focuses on two routes of pure electricity and hydrogen energy technology. “If Tesla is the world’s number one electric brand, then Shalong will become the world’s number one hydrogen-electric dual-energy luxury brand in the near future,” Wen Fei said in an open letter.
According to previous official information, the world’s first C-class hydrogen fuel cell SUV will be launched in 2021. Based on the information that has been exposed, this SUV is expected to be the first model of Shalong Zhixing. It is understood that the first model of the Shalong brand will be launched in early 2022. At the same time, the second model will be launched in 2022 as soon as possible. In the future, it will be the primary market for vehicles above 300,000 yuan.