On the evening of April 19 (Beijing time), the 2020 NIO ES8 was delivered to the first owner at the Hefei Advanced Manufacturing Center by Li Bin, the founder of NIO. Meanwhile, NIO APP and other media platforms conducted a live broadcast of the delivery process.
From the delivery of May 2018 to December 2019, in the nearly 700 days, ES8 delivered 20,480 new cars, setting a record for sales of luxury cars of its own brand. But it also fell to the bottom because of incidents such as spontaneous combustion and recall. With Tesla building a factory in Shanghai and Model 3 is made in China, NIO’s business is not so good. Recently, Tesla has launched a long-life version of Model 3 in China, the price after subsidy is only 339,000 yuan, NIO has been pushed to the “disappointed” and about to be “dead.”
From the perspective of sales in early 2020, Tesla did perform well. According to Tesla’s official sales data, its sales reached 88,400 in the first quarter of this year. The CPCA expects that in March, a total of 10,160 Model 3 will be delivered. 19% of sales in the new energy market came from Tesla in March, Model 3 also won the first place in the list of new energy passenger cars.
In comparison, NIO’s main sales model ES6 sold only 1479 vehicles in the month, which is 15% of Model 3. Other independent brands, such as BAIC’s EU series, sold 4,450 vehicles in March, down 65.7% year-on-year; BYD YUAN EV sales in the month were 1,901 vehicles, down 81% year-on-year. The luxury fuel vehicles such as the BMW 5 Series, Audi A6, Mercedes-Benz C-Class, etc., were also left behind by Model 3, sales in March were all-around 9,500.
The new NIO ES8 has carried out 188 upgrades to the 2018 models. At the same time, the cruising range has been increased from the previous max. 425km to 580km (360miles).
2020 NIO ES8 has launched a total of three models in different range, all of them are seven-seat and six-seat versions, with a price range of 468,000-534,000 yuan (~US$66,170 -US$75,502). At the same time, there are all new ES8 signature models. The cruising range is the same as that of the ordinary version, but the price is higher, and the price range is 558,000-624,000 yuan (~US$78,896-US$88,227).
It is reported that 2020 NIO ES8 has a total of 188 product updates, including full car surround chrome trim, running lights, 9.8-inch full LCD instrument, 11.3-inch second-generation central control screen, etc.