Chery’s All-New Off-Road SUV Coming Soon, Code Named TJ-1


A series of models of Great Wall Motors, such as Haval Dargo, TANK 300 have tough appearance, especially the TANK 300, focusing on hard-core off-road, with rich configuration and high cost-effective price, these models have ignited the Chinese hard-core off-road vehicle market. Although the Chinese market is undergoing the transformation of automobile electrification, the hot sales of TANK 300 have made other Chinese makers eager to move. BYD is expected to launch its all-new F brand this year, the officially announced BYD YANGWANG will also focus on hardcore SUV. Chery is not behind either, the JETOUR Traveler (code name T-1) will be launched within this year, and now we have obtained a set of spy photos of Chery’s new off-road vehicle TJ-1.

We obtained a set of video screenshots of Chery‘s all-new compact SUV – TJ-1 (internal code name) from the official. It is understood that this is a “light off-road” model (would be like the Haval Dargo). From the perspective of positioning, the new car may become a new category of Chery, or it will be launched in July-August this year.

Combined with the screenshots obtained this time and the previous preview images, the new car features a large-sized front grille as a whole, and the interior is supplemented with honeycomb-like elements for embellishment. With narrow headlights on both sides, it has high overall recognition. At the same time, the lights on both sides of the car have a unique shape, and are matched with bar-type daytime running lights to improve vehicle recognition.

On the side of the car body, the lines are smooth and natural, square and full, without redundant and complicated feature lines. The body proportion design with high waistline and the rear-sloping roof are full of fashion. At the rear, the new car features a bar-type taillight group, which has a prominent visual layering.

Compared with the strict camouflage on the outside, the interior of the car is basically not covered with camouflage, allowing us to see it at a glance. Specifically, the center console adopts more flat and straight lines, and uses color matching from deep to light for decoration. At the same time, the vertical large-size central control screen is matched with a full LCD instrument and a three-spoke multi-function steering wheel. It is worth mentioning that, as a “light off-road” model, it has been replaced with a relatively hard-core gear handle shape to improve the sense of quality. In terms of power, the official has not announced it yet, and we will continue to pay attention.