Some domestic media exposed a spy photo of the first model of the BYD F brand (professional and personalized new brand) (Brand 01 model). It is reported that “F brand” is BYD’s professional and personalized new brand, that is, the “fashion brand” in the outside world, and it will be between BYD Yangwang and Denza in the BYD system. In November last year, BYD confirmed the existence of this new brand for the first time.
Judging from the spy photos exposed this time, as the first model of the F brand, its overall shape is similar to the already released Yangwang U8, but the size should be smaller. The square shape is full of toughness overall. At the same time, the car is also equipped with an external spare tire, which further enhances the hardcore style of this car.
According to sources, the overall price positioning of BYD’s professional and personalized new brand will be comparable to luxury car brands such as Benz or BMW. At the same time, the brand may introduce more new categories in the future, not a single off-road brand as reported on the Internet.
According to previous official information, the “F” brand will rely on BYD’s deep technology accumulation to create multi-category products with its own characteristics and meet diversified needs. layout. The “F” brand is expected to be released within 2023 and will operate independently of the existing BYD brand.