We learned from the Borgward official that the 2019 Borgward BX5 model was officially launched recently. Compared with the 2017 model, the appearance and interior are kept the same. 2019 Borgward BX5 launched total of four models with 1.4T+6AT power combination that meets China-VI emission standard. The price range is 129,800 – 155,800 yuan, price keeps the same as the old models. In addition, the configuration of new car has also been upgraded.
Borgward BX5 made its debut at 2016 Beijing Auto Show, it is positioned in a compact SUV. Body size are 4,48×1,876×1,677 (mm) and the wheelbase is 2,685 mm.
Appearance looks young and dynamic, the front face adopts Borgward family-style hexagonal grille design, and the inside of the grille is black straight waterfall type banner.
2019 Borgward BX5 has been upgraded in configuration. For example, all models are equipped with active tire pressure monitoring, some are equipped with rear air conditioning air outlet and electric tailgate, front parking radar.
In terms of power, 2019 Borgward BX5 continues to be powered by a 1.4T inline four-cylinder engine with maximum power of 150ps and peak torque of 250 Nm, which meets China-VI emission standards, while the transmission system only matches the 6-speed AMT transmission.
German engineer Carl Friedrich Wilhelm Borgward founded the Borgward car brand in 1919. In 2014, Borgward was wholly owned by BAIC Foton, the world’s largest commercial vehicle group. With the help of BAIC Foton, Borgward was born again, BAIC Foton spent 5 million euros to get the trademark of Borgward from the grandson of Borgward’s founder, but it was just a trademark. Yes, there is only one trademark, no technology, no production line.
On March 3, 2015, German veteran luxury brand Borgward announced the brand renaissance at the Geneva Motor Show. At the press conference, Borgward also announced its Chinese name “宝沃” in the Chinese market.
In July 2016, Borgward launched its first SUV, the BX7, to the China market. Subsequently, BX5, BX7 TS, BXi7 and BX6 were launched one after another. Borgward built the SUV product matrix.
On December 28, 2018, Borgward and Shenzhou UCAR jointly announced that the two sides will conclude a comprehensive strategic partnership to jointly develop a new retail model for automobiles. It is reported that Shenzhou UCAR led the restructuring of a company, and in conjunction with the other two, the partnership won a 67% stake in Borgward, the purchase price of 3.868 billion yuan.
So Borgward is actually a Chinese-owned and made-in-China brand now, its much like MG, as well as the later SWM Motors, they purchased the badge, and then make and sell its vehicles mainly China market.
July 9, 2019
June 27, 2019