Buick’s new electric SUV ELECTRA E4 is price butcher on the Chinese market

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On June 19, Buick‘s mid-to-large coupe SUV ELECTRA E4 and ELECTRA E4 GS were launched on the Chinese market by its JV SAIC-GM. The new EV is offered by a total of 4 versions with a price of 189,900 to 259,900 yuan. The car is equipped with a new-gen of VCS intelligent cockpit system, and the CLTC comprehensive operating range is 530/620 kilometers.

Buick E4 adopts the new “PURE Design” concept inherited from the ELECTRA-X concept car, and adopts the coupe SUV shape, which has the characteristics of short front and rear overhangs and long wheelbase, with a wheelbase of 2954mm. The front of the car adopts a split headlight design and retains a closed grille. At the rear, there are bar-type taillights and hidden door handles.

Viewed from the side, the new car adopts a slip-back design, and is equipped with hidden door handles and low-drag rims, etc., making its wind resistance only 0.287Cd. The rear of the car adopts a double spoiler design, and the shape of the taillights is also very dynamic. In terms of body size, the length, width and height of the new car are 4818/1912/1581mm, the wheelbase is 2954mm, and it provides 20-inch wheels with tire size of 245/50 R20.

The entire Buick E4 series is equipped with a new generation of VCS smart cockpit and the latest eConnect technology, equipped with EYEMAX 30-inch curved 6K screen and Qualcomm Snapdragon 8155 chip. The interior pays attention to detailed carvings, and the overall interior is more textured.

In terms of power, the Buick ELECTRA E4 standard range version is equipped with a 65kWh capacity battery, a permanent magnet synchronous motor with a maximum power of 180kW, a maximum torque of 330 N m, and a battery life of 530km under CLTC conditions. The GS long-range four-wheel drive version adopts a motor layout with front permanent magnet synchronous and rear induction asynchronous motor layout with a maximum power of 211kW, a maximum torque of 465 N m, and a cruising range of 620km under CLTC conditions.

At present, there are basically no electric SUVs of international brands at the same level as Buick. When Chinese makers are in this market, in order to enhance their brand power, the price has been pulled to around 300,000yuan. Therefore, the opponent of the E4 is not so much other, but the E5, which is about the same size as it. Compared with the former, the style of E4 is younger.

In the field of large electric SUV segment on the Chinese market, Buick can be regarded as a new-gen of price butchers. This size and price are enough to make Chinese brands that focus on cost performance stagger. Currently, Buick has deployed two products in this market, E4 and E5, one for home use and one for young people. So can they join forces to recast Buick’s sales myth in the field of fuel vehicles? We will wait and see.