Recently, SAIC Roewe officially released a new flagship concept car – Roewe R-Aura Concept, whose Chinese name is “极光号” (Chinese spelling: Jiguanghao). The new car features a brand-new design language. The front face and the tail are the first to use the new Roewe pure electric family symbol, which is very fashionable overall. At the same time, the new car will be equipped with a brand new LOGO.
As the first flagship concept car of the R standard, the Roewe R-Aura Concept adopts the “Jizhi” design concept, which is simple and stylish. In detail, the front face of the new car adopts the design symbol of “the light of the universe”. The headlight is transformed into a complete slender light strip that runs through the front face. The temperament is mysterious. At the same time, the dot matrix design of the end of the light strip matches the three-segment daytime running light set is full of tension.
From the side of the body, it adopts a double waistline design, which lengthens the visual effect of the car to a certain extent. At the same time, the convex lines above the wheel arch create a rich light and shadow effect on the body surface. The rear strip-shaped taillights of the new car extend from the central R mark to form a bar-type taillight group design, which is beautiful and simple. At the same time, the official uses flattened light strips to express its youthful and sporty design positioning. For more information about the new car, we will continue to pay attention.