Chery will first introduce A1 and Tiggo (T11) in Australia, followed by another key product A3 in June 2011. It aims to sell 5,000 cars in Australia in 2011, and intends to increase the amount of local marketing outlets from 45 to 90 in 2 years.
Sydney Time At 6:30 p.m. on Feb 24, 2011, the ceremony for the release of Chery vehicles in Australia was staged on Star Ship at Sydney Harbour.
As a mature and developed auto market, Australiaconsumes over 900,000 vehicles a year and is also monopolized by Japanese people, U . s ., Eu and Korean brands. The very best market gamers include Toyota,Hyundai,Mitsubishi, Holden (a brand under GM), Ford as well as Mazda . in fact, landing on Australia is of great symbolic importance for Chery to develop its abroad operation and expand company internationalization, and serves as a touchstone for Chery to help to make substantial entries into developed markets like West Europe and The us later on.
Zhou Biren, deputy gm of Chery and gm of Chery International, together with the executive grade of the Australian partner Ateco as well as distributors and potential distributors, were current. In thespeech, Zhou declared Chery highly valued Australia among the most significant automobile markets in the Asia-Pacific Area, would present more products to Australia in the foreseeable future, and would build Australia into one of its most important overseas markets. At the same time, Chery is confident of rivaling earlier entered Japanese, U . s ., European and Korean brands to enhance the prosperity of the Australian vehicle market.
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