Recently, we learned that BYD held a brand launch in New Delhi, India, announcing its official entry into the Indian passenger car market and releasing the first model launched – ATTO 3 (BYD YUAN PLUS in the Chinese market).
In the 15 years since the establishment of the branch in 2007, BYD has invested over $200 million in the region, built two factories with a total area of over 140,000 square meters, and gradually launched solar panels, battery energy storage, electric buses, electric trucks, electric forklifts and other businesses. BYD has now introduced its core EV technology into the local market and served its bus system, B2B pure electric passenger cars and other fields, creating the largest pure electric bus fleet in India, and its pure electric bus footprint has covered Bangalore, Rajgod, New Delhi, Hyderabad, Goa, Cochin and many other cities.
Liu Xueliang, General Manager of BYD Asia Pacific Automotive Sales Division, said, “India is an important layout, and we will work together with excellent local partners to continue to deepen the market and jointly promote green innovation.” Zhang Jie, General Manager of BYD India, said, “BYD hopes to bring industry-leading technology and high-quality products to the Indian market and boost the development of India’s new energy vehicle industry. in 2023, BYD plans to sell 15,000 units of Yuan PLUS in India, and plans to establish a new production base.”
Up to now, BYD has established 24 dealer showrooms in 21 cities in India, and plans to reach 53 stores by 2023. In addition, BYD will also participate in the 2023 Delhi International Auto Expo, presenting a wider range of products and technologies, steadily implementing the “Cool the Earth by 1°C” initiative, and practicing the brand mission of “meeting people’s aspirations for a better life through technological innovation”. In addition, we will help India’s sustainable development and green low-carbon transition.
It is worth mentioning that the momentum of BYD’s overseas market layout has been very strong in the last two years, and has successfully “entered” many markets in Europe and Southeast Asia. And in Thailand signed a land subscription, plant construction-related agreements. This marks the first overseas passenger car factory that BYD has wholly invested in and built officially landed in Thailand. It is reported that the BYD Thailand plant will produce right-hand drive vehicles and is expected to start operation in 2024, with an annual production capacity of about 150,000 vehicles, which will be put into Thailand’s local market while radiating to the surrounding ASEAN countries and other regions.