Smart Car Brand to be manufactured in China by Geely Auto

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As early as January 8, 2020, Zhejiang Geely Holding Group and Mercedes-Benz Co., Ltd. established a joint venture ” smart Automobile Co., Ltd. ” For smart brand. Half a year later, the company’s global management team has been formally established completely.


Daniel Lescow, who has worked in the Chinese market for 6 years, was appointed as the vice president of sales, marketing, and after-sales; Yang Jun, a member of the vehicle R&D project group under Geely Holding Group, was appointed as the vice president in charge of technology research and development; Messiah Ulf Nestler, a Mercedes-Benz executive in China, has been appointed as the vice president of finance and CFO.

Smart Car Brand to be manufactured in China by Geely Auto

In addition, smart Europe Co., Ltd., a wholly-owned subsidiary of smart Automobile Co., Ltd., has been established. The company will be responsible for the supply, sales, and after-sales of the new-gen smart models in the European market in the future.

Dirk Adelmann was appointed as the CEO of smart Europe Ltd., and Martin Günther was appointed as the chief financial officer of smart Europe Ltd. It is reported that Adelman previously served as a sales/marketing supervisor in Mercedes-Benz’s multiple countries and markets, and he has extremely rich experience. smart’s pure electric sales transformation is precisely from him. Gunter served as the financial control executive in the Mercedes-Benz after-sales service system.

According to the previously announced plan, Mercedes-Benz’s global design department will be responsible for the design of a new generation of pure electric models of the smart brand, and Geely Holding’s global R&D center will be responsible for engineering research and development. The models will be produced in the Chinese factory. It will be officially listed in 2022 and sold all over the world. Under the promotion of the joint venture, the smart brand will gradually transform into a high-end electric smart car brand.