Today (July 12), RADAR Auto was officially released, and RADAR Auto will also launch a derivative sub-brand – RADAR weekend. At the same time, the brand’s first model, the Radar RD6, was unveiled. This is the first pure electric pickup from Geely, it is built on the SEA architecture, with a pure electric cruising range of 600 kilometers.
Official claimed that Radar Auto will launch a scene-based product matrix focusing on outdoor lifestyles in the future, including mid-sized pure electric pickups, medium and large new energy pickups, full-sized pure electric pickups, off-road SUVs, ATVs, etc., covering pure electric and super hybrid vehicles. and other power modes. In addition, the official revealed that the future product form of Radar cars is very likely to extend from travel tools to full-scene categories.
The new car will be positioned as a pure electric mid-size pickup, with a tougher front design and LED daytime running lights, which further widen the visual effect of the new car, and the overall look is quite urban SUV style.
From the side, the new car adopts the traditional double-row pickup shape, the huge wheel arch design highlights the tough style, and the details seem to provide a two-color body. In contrast, the tail shape is more fashionable, and the LED taillights running through it show an X shape on both sides, which is highly recognizable after lighting. It is worth mentioning that the new car will also provide an additional external power panel in the cargo box.
Based on the previous information, the Radar RD6 is not only a pickup for commercial purpose, but more like a passenger pickup, which focuses on the outdoor travel experience of young consumers.
As early as two months ago, we saw the presence of RADAR from the trademark search system. The brand is an independent pickup company under Geely Group, dedicated to creating high-end new energy pickups. Now RADAR brand has been officially released, and the first product has also been unveiled. It can be seen that Geely is really fighting for the pickup market with huge potential.