Geely Released New Brand RADAR For Producing Electric Pickup


On June 17, 2022, RADAR, a new brand of high-end new energy pickups, was officially released. The RADAR brand is registered by Zhejiang Geely Holding Group Co., Ltd. The brand‘s product will be officially unveiled in July.

According to the official introduction of the RADAR brand, the new brand will focus on the new energy outdoor travel market segment in the future to create a diverse outdoor life experience for users. The first model to be unveiled will be a pickup. Judging from the pictures on the scene, the new pickup will have a bar-type headlight design, and the overall style is simple and in line with the current design trend of electric vehicles.

On April 20, 2022, Zhejiang Geely Holding Group Co., Ltd. registered a new brand RADAR. The new brand will be positioned as a new independent new energy pickup company, mainly responsible for the production of high-end new energy pickups. At present, the official public account of the RADAR brand is called “Unbounded 2 Square Meters”, and the registered main body is Geely Pickup Automobile Sales (Shandong) Co., Ltd., and the public account is briefed as “mobile multiple charged spaces, explore more possibilities for outdoor travel.” Judging from the published content, the RADAR brand obviously wants to emphasize new lifestyles and usage scenarios such as outdoor sports and camping, and a pickup truck featuring technology and luxury will obviously be the future carrier of consumers’ “poetry and distance”. “The best tool.