On January 1, 2021, Tesla Model Y announced the starting price of 339,900 yuan for the China version, of which the Model Y Performance version has a starting price of only 369,900 yuan, a drop of 165,100 yuan. Tesla’s sudden price cut has made the auto market a noisy. As the leader of EV startups, NIO’s products have a certain degree of price overlap with Model Y, which has received a lot of criticism, and there have been many “booking-canceled” rumors.
According to NIO official data, 7,225 new vehicles were delivered in January 2021, a year-on-year increase of 352.1%, setting a new high for the brand’s monthly deliveries for the sixth consecutive month. Among them, the smart electric flagship SUV brand all-new NIO ES8 delivered 1,660 units; NIO ES6 delivered 2,720 units; the smart electric coupe SUV NIO EC6 delivered 2,845 units, again achieving a month-on-month growth. The three SUV models on sale are all presenting a trend of hot sales.
In 2020, NIO has continuously set new monthly deliveries and broke the 7,000 sales mark in December. At present, NIO has maintained this rapid rise in the market. Since January 2021, NIO has released the intelligent electric flagship car ET7 and 150kWh battery pack with autonomous driving capabilities; it has pushed the car machine NIO OS 2.9.0 (So far, NIO has achieved 47 version iterations. 150 new functions and 304 optimization functions); 7 new power stations will be built, and 12 new power stations will be built before February 8. NIO continue to make efforts in the development of new products and technologies and the expansion of the service network, the continued rapid growth of sales in the future has laid a solid foundation.
As China’s auto market has entered the era of inventory and the competition is becoming increasingly fierce, it is commendable for NIO to achieve a sustained increase in sales. It aptly illustrates that no matter how the competition intensifies, the market has consistently highly recognized high-value products and high-quality services.