Geely To Luanch ZEEKR Brand for EV Market


On March 23, Geely Automobile Holdings Co., Ltd. (“Geely Auto” for short) announced that it will open up a new situation for intelligent pure electric vehicles and establish ZEEKR Company, Li Shufu, chairman of Geely Holding Group will be the chairman of ZEEKR Company.

In 2020, Geely Auto’s cumulative sales exceeded 1.32 million vehicles, among which Lynk & Co has achieved breakthrough development, the annual cumulative sales volume was 175,000 vehicles, an increase of about 37% year-on-year, and more than 460,000 users were harvested in four years. The overseas sales volume was nearly 73,000 vehicles, a year-on-year increase of 25%, and the business covered nearly 30 countries. In 2020, the annual sales of Proton Motors exceeded 109,000, and exports increased by 49.8%.

All-new Lynk Co 01

In order to actively explore the new situation of intelligent pure electric vehicles, Geely Auto announced that Geely Auto and Geely Holding Group (including employee co-investment platform and user rights platform) will jointly invest in the establishment of ZEEKR Company, of which Geely Auto holds 51% of the shares and Geely Holding Group holds 49% of the shares. The new company plans to inject RMB 2 billion in cash, with Li Shufu as chairman of the company and An Conghui as CEO of the company.

In fact, Geely applied for a number of “ZEEKR” related trademarks in March of this year, and has verified Geely on this basis. The insider replied that the brand trademark was prepared for the new electric vehicle company. At present, ” “ZEEKR” refers to the new company. It is reported that ZEEKR will focus on forward-looking technology research and development in the field of smart pure electricity, build a smart car ecosystem, realize the deep integration of user ecology and industrial ecology, and create the ultimate technological trend experience for users.

And 2021 will be the product year of Geely Auto, which will bring a variety of new models. For example, Geely will launch a new SUV model “Xingyue L” based on the CMA architecture and another new car. In addition to launching the all-new Lynk & Co 01 global version simultaneously with Europe, Lynk & Co brand will also launch the first Lynk & Co model based on the SPA global architecture to continue to promote high-end. In 2021, Lynk & Co will also launch the “Asia Pacific Plan” to continue to explore the international market.