2024 Geely Boyue SUV Officially Launched Starting at 92,800 Yuan

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The new Geely Boyue (Chinese: “博越”) compact SUV has been officially launched. The new model is equipped with a 1.5T powertrain and is available in four variants, priced between 92,800 and 118,800 yuan (~US$12,700 – US$16,300).

Key Features of the New Car:

  • Exterior: The new Boyue maintains the same overall design as the current model, but adds a new Aurora Purple exterior color. The front grille has a shimmering effect, and the overall look is stylish and modern.
  • Dimensions: The body size remains unchanged, with a length of 4510mm, a width of 1865mm, a height of 1650mm, and a wheelbase of 2701mm.
  • Rear: The rear end is as sporty as the front, with a rear spoiler, bar-type tail light strip, a sporty black rear bumper, and quad exhaust pipes. The rear badges are also blacked out, creating a very sporty look.
  • Interior: The interior also continues the design of the current model, and adds new purple and Altai Blue color options. The center console has a strong sense of hierarchy, and the interior materials are made of a large area of soft plastic, bright trim panels, and leather upholstery.
  • Dual Screens: The new Boyue uses a dual-screen design, with a 10.25-inch LCD instrument panel and a 13.2-inch 2K central control screen that is slightly tilted towards the driver’s side. This is a popular design that creates a sense of technology.
  • Spaciousness: The passenger space remains the same as the current model. The new Boyue comes standard with leather seats, and the front seats are both six-way power adjustable.
  • Powertrain: The new Boyue continues to use Geely’s 1.5T engine + 7-speed wet dual-clutch transmission combination. The maximum power of the 1.5T engine is 181 hp and the peak torque is 290 Nm.

History of Geely Boyue:

2016 Geely Boyue

The Geely Boyue has a short history. The first-generation Boyue was launched in 2016, and at that time, the compact SUV market was dominated by the Haval H6 from GWM. The Boyue was a very competitive product at the time. The second-generation model was launched last year and was originally named the Boyue COOL. The current model has reverted to the Boyue name. The Boyue has sold over 1.8 million units to date.

Competitor Analysis:

The main competitor of the Geely Boyue is the Haval H6. The third-generation facelift of the H6 was launched last week, and it is available with 1.5T and 2.0T engines, as well as two-wheel drive and four-wheel drive options.

The other main competitor is the Changan CS75 PLUS on the Chinese market, but it is at the end of its lifecycle and is currently offering significant discounts. The new generation model will be launched in August this year and will have a larger size and more power options.

Compared to these competitors, the new Boyue has a more youthful design and is also excellent in terms of technology and technology configuration. However, the current powertrain options are relatively limited.