On November 18, 2021, Xpeng Motors held a brand renewal conference on the eve of the Guangzhou Auto Show. At the conference, the brand’s new LOGO style was officially announced. The new LOGO is still featured with the “X” structure, but the old LOGO has four independent triangle elements, now it makes the wholeness stronger.
At the conference, the name of Xpeng Motors’ flagship SUV, Xpeng G9, was unveiled along with the new LOGO. This EV will be the first model to be equipped with the new LOGO and equipped with Xpilot 4.0 assisted driving system. Officials said the EV will officially debut at the Guangzhou Auto Show on November 19.
Judging from the official trailer, Xpeng G9 is positioned as a medium and large SUV. The side shape of the new car is quite stable, the lines are relatively smooth, and the contour of the tail is uneven. The headlights are expected to adopt the slim light strip and split headlight design similar to the P7 and P5. It is reported that the price of the new car may be higher than that of Xpeng P7 regular version and lower than that of Xpeng P7 Pengyi version (the scissor door version). The price is expected to be around 280,000-380,000 yuan.
Update: Xpeng G9 made debut today in 2021 Guangzhou Auto Show:
Xiaopeng G9 is unveiled today in Guangzhou, the front face of the new car has inherited and evolved the X Robot Face, a family-style front face of Xpeng Motors. The split headlight group and the bar-style air inlet below make the new car look very atmospheric. At the same time, the front light strip also further increases the visual hierarchy of the car.
Xiaopeng Motors CEO He Xiaopeng spent a lot of time explaining the background of the brand renewal. He said that the future is the era of smart cars, and assisted driving is a major direction. Today, the penetration rate of new energy passenger vehicles has reached 19.5%, and smart cars account for 16.5% of new energy vehicles. The industry change is accelerating. In this context, Xpeng Motors continues to be at the forefront of intelligent transformation and has established “Dare to Explore” as the brand spirit of Xpeng Motors.
