LEADING IDEAL ONE Electric SUV Unveil More Details, Range up to 434miles


On March 15th, Li Xiang, the founder, chairman and CEO of CHJ Automotive, announced that first electric SUV model LEADING IDEAL ONE (Lixiang Zhizao ONE, Chinese say “理想智造” ) will start booking in one month, LEADING IDEAL ONE is also optimized in some details, such as: the second row of seats will be upgraded to Nappa leather wrapped double armrest power seats for the 6-seat version, the new car will also have more surprises.

The release of the official image mainly shows the optimization of the comfort of the rear row seats. The second row of seats has been upgraded to electric adjustment, the Nappa leather wrap is added. The design of the double armrests remains, but a certain improvement in comfort and luxury. In the third row, you can see that the shape of the headrest has “evolved” from the previously published official image.

According to the official announcement, LEADING IDEAL ONE provides four-screen interaction and full-vehicle intelligent voice combination. The size of the instrument panel, central control panel, secondary driving entertainment screen and vehicle control panel are 12.3 inches, 16.2 inches, 12.3inches, and 10.1 inches respectively. The vehicle will be equipped with Level 2 ADAS(advanced driver assistance system).

LEADING IDEAL ONE was officially released on October 18, 2018, the official announced that the price before subsidy was less than 400,000 yuan (about USD60,000). The body length, width and height are 5020mm, 1960mm, 1760mm, the wheelbase is 2935mm. LEADING IDEAL ONE will offer two seat layouts, the 6-seat at first and the 7-seat in the future. The 6-seat version features the 2-2-2 configuration.

LEADING IDEAL ONE is positioned in the luxury medium and large extended program SUV, the entire vehicle will be built with four-wheel drive electric platform and will be efficiently coordinated with a large-capacity battery pack and a high-power extended-range power generation system, providing more than 434miles(700km) cruising range under NEDC, the cruising range under urban conditions may exceed 621miles(1000km), the first batch of mass production will be delivered in the 4th quarter of 2019. We will continue to pay attention to more news about LEADING IDEAL ONE.

About LEADING IDEAL and CHJ Automobile

The brand “LEADING IDEAL” is the smart electric car brand released by CHJ Automobile, which is another Chinese new generation electric car maker. CHJ Automobile was officially established in July 2015, it is committed to creating a new intelligent electric vehicle to change the traditional travel experience for user. The company was founded by Li Xiang.

In October 2018, CHJ Automobile launched the intelligent electric vehicle brand “LEADING IDEAL” and its first product “LEADING IDEAL ONE”

At the end of 2018, CHJ Automobile acquired 100% stake in Chongqing Lifan Auto for RMB 650 million, which means CHJ Automobile has gotten the qualification to produce pure electric vehicles.

The brand “LEADING IDEAL” originates from the consideration of user needs and the investment in technology research and development. As a pure intelligent electric vehicle brand, LEADING IDEAL will create intelligent electric vehicles without mileage anxiety for users. The brand LOGO “LI” is inspired by the English alphabet “LEADING IDEAL”.

Core Team

The CHJ Automobile is the third venture of Li Xiang. he had founded website “pcpop.com” and “autohome.com.cn” before, “autohome.com.cn” is now the world’s most visited car website, it was successfully listed on New York Stock Exchange in 2013.

Shen Yanan, co-founder and president of CHJ Automobile, has served as vice president of Lenovo Group and chairman of Motorola (China). He has extensive experience in global supply chain management and overseas market development, responsible for manufacturing, global supply chain and overseas market and other business in CHJ Automobile.

Ma Donghui, co-founder and chief engineer of CHJ Automobile, has 20 years of experience in automotive R&D. He worked in Jian Shi Auto Design, IAT AUTOMOBILE TECHNOLOGY and Sany, responsible for the EIC system, design, engineering, trial production, and testing for CHJ Automobile.

Li Tie, the co-founder of CHJ Automobile, is the former vice president of finance in autohome.com.cn.