SF Motors to Launch SERES SF5 on 2019 Shanghai Auto Show – a New Chinese EV brand


Recently, a new high-end smart electric car brand – SERES (SF Motors) officially announced that it will launch the first all-electric vehicle SF5. The new car will be launched in Chongqing Jinkang SERES factory on April 10th, SERES SF5 will make its world debut on 2019 Shanghai Auto Show.

The appearance of the all-electric SERES SF5 is simple and elegant. The iconic “Sigma (∑)” daytime running lights are very recognizable. The side is very smooth, the posture of the vehicle is dynamic. The new car also features a hidden door handle to optimize the shape and reduce the drag coefficient.

For the interior, the central control vertical screen is eye-catching and very attractive. In addition, it uses a dual-spoke multi-function steering wheel and equipped with a full LCD instrument. The car will be powered by the latest Ali OS 2.0 car networking system. However, the power and configuration information have not been announced yet.

SERES SF5 will be put into production in its Chongqing factory, it is expected to be marketed and delivered in China market in the third quarter of 2019.


In 2016, Sokon Industry Group invested US$30 million to establish SF Motors in Silicon Valley, USA. The company announced that it is engaged in the design, development, production and sales of smart electric vehicles. However, the main development mode is based on the acquisition of mature overseas assets. In June 2017, SF announced the acquisition of a US automotive solution integration supplier AM General’s (AMG) civilian car plant for US$10 million.

In October 2017, SF acquired a 100% stake in InEVit, a US-based electric vehicle battery system R&D and design company, for US$33 million. Martin Eberhard, one of the founders of InEVit, was the first CEO of Tesla, he is also one of the founders of Tesla.

Another heavyweight partner of SF Motors is Tang Yifan, chief technology officer of SF Motors. He was involved in the design of Tesla’s first generation of electric sports cars Roadster and Model S. He is also the designer of Tesla Model X AWD prototype.

On May 31, 2018, SOKON announced that it had transferred 100% stake of SF MOTORS to Chongqing Jinkang New Energy Automobile.

Chongqing Jinkang New Energy Automobile is also a wholly-owned subsidiary of SOKON Industry Gruop, which was established in Chongqing in September 2012 with a registered capital of 4 billion yuan. Jinkang Automobile was awarded the qualification of new energy passenger vehicle production on January 5, 2017. It is the 8th company approved for the production of new energy passenger vehicles.

Therefore, SF Motors(JinKang in China) has the same capacity in both China and the United States, it can achieve the same price in China and the United States, so that it will be not affected by the trade between the two countries.

On March 28, 2018, SF Motors made the world debut for its first electric car SF5 in Santa Clara, USA.

SOKON Industry Group

Chongqing Sokon Industry Group was established in 1986, initially starting with the sale of electrical springs and micro-car seat cushion springs. At the beginning of the 21st century, the whole vehicle manufacturing industry began. It is currently an automobile manufacturing enterprise mainly engaged in engines, new energy vehicles and automobile vehicles.

Zhang Zhengping, founder and CEO of SF Motors, is the son of Zhang Xinghai, the chairman of Sokon Industry Group.