The Moscow Auto Show has 3 exhibition halls, displaying new auto models from 12 countries, including the German, French, Japanese, Korean and Chinese brands. Chery Auto, the leading Chinese auto independence brand, has exhibited its A3, A13, P11, G5 and S18D in the show together with the world-famous auto brands such as Benz. On the opening day of the Auto Show, which was also the first media open day, Chery Auto captured great attention with its modern and innovative exhibitions and platforms. In particular, its A3, the modified car for sports, attracted many media.
Moscow International Auto Show was initiated in the Crocus City Trade & Exhibition Centre in Moscow. As one of the top auto shows in the world, Moscow Auto Show had 80 auto producers who exhibited over 600 cars in the more than 100,000 square meters showcase area in the Crocus City Trade & Exhibition Centre. Of all the cars in the Moscow Auto Show, 8 autos were originally launched in the world, 7 were first launched in Europe and 62 (including the concept autos) in Russia. It is expected that there will be over 1.6 million visitors to the Show.
It was the debut of Chery A13 and S18D in the Russian market. These two models will be put into the Russian market at the start of the next year. As the major model, A13 is designed by the famous Italian designer, who has perfectly adopted the concept of bionics in the design. After put into the market, A13, together with A3, will bring broader market prospect for Chery. S18D is a mini SUV made for the fashion young people. It is equipped with the 3D intelligent digital system. Moreover, with attractive exterior design, fashionable interior trimmings, excellent functions and wide space, S18D is actually the best of its type. It is believed that S18D will have its position in the Russian market for the small cars.
As the major car model in the Russian market, Chery A3 was presented in the Auto Show in its modified sport style. The red, white and blue colors best demonstrate its sports features, adding the strong sense of racing in the hall and capturing great applause from the media and the public. It is worth mentioning that the autos displayed in the Auto Show are all the 2nd generations of Chery, whose exterior design and safety have reached a new level, reflecting Chery’s focus on the Russian market and its sincerity to the customers.
As the major market of the Chinese independent auto producers, Russia has always been an important component in the global strategy of Chery. Due to the financial crisis and the impact caused by the Russian policies, the Chinese auto brands have had some difficult in the Russian market in the past few years. However, with the efforts and adjustment of the auto producer, Chery is enjoying the rising sales in Russia and Russian consumers are beginning to recognize Chery products. The visitors to the Chery platform in the Show stated clearly that Chery cars have changed the past image of “low quality & low price”, and become the trustworthy brand in the mind of the Russian people.
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