RELY is an automotive brand under the Chery Group. On April 20, 2025, Chery Chairman Yin Tongyue announced the relaunch of the RELY brand, repositioning it as a dedicated pickup truck brand while retaining the English name “RELY.” That same year, the brand’s pickup truck products were officially launched. The brand’s development strategy focuses on the intelligence and ecosystem integration of pickup models, accompanied by a new brand slogan.
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