Recently, we learned from the National Trademark Office that Soueast Auto has registered a brand new LOGO. Compared with the previous old logo, the new LOGO uses thick lines and geometric shapes as a collocation, a bit more youthful and sharp texture. It is reported that the Soueast DX9 to be launched next year will be the first model to feature the new LOGO.
The previous logo shape consisted of the changing initials of “SOUTH” and “EAST”, meaning Soueast Auto. The head is sculpted from the southeast with the head up, showing a state of fluttering wings, which has a good hope for the enterprise of “exuberant and enterprising”. The brand-new LOGO is depicted by 5 thick lines. It changes the softness of the previous elliptical elements, but uses geometric elements such as right angles and vertical lines. At first glance, it looks more like a bird with wings spread out front. Modern.
In June of this year, we obtained the declaration drawing of the new mid-size SUV under the Soueast—Soueast DX9 from the Ministry of Industry and Information Technology. The new car features a new design style. The most obvious change is the new LOGO on the front of the car.
In terms of body size, its length, width and height are 4870/1950/1818mm respectively, and the wheelbase is 2800mm. In terms of configuration, the new car will provide panoramic sunroofs, front fog lights, various styling wheels, and front cameras according to different models. In terms of power, the new car will be equipped with a 1.8T turbocharged engine with a maximum power of 245 horsepower (180 kW).
It is a relatively common operation for car companies to change car logos. Since the beginning of this year, Chinese vehicle brands such as Roewe, and Wuling have launched new logos, and their design concepts are nothing more than conciseness, sharpness and technological texture. More and more brands have eliminated heavy lines and complicated patterns, and replaced them with minimal symbols that are in line with the development of electrification, intelligence, and Internet. Do you think that the renewal of LOGO can improve the brand’s reputation and sales?