Recently, NIO stood out in the German Automotive Brand Contest in 2020 with the design of its second mass-produced model, the ES6, and won the Best of Best award in exterior design.
The car brand selection founded in 2011 is the only independent international design competition in the industry. The German Design Council was founded in 1953 under the initiative of the German Bundestag to commend outstanding products and communication programs. To guide the public to focus on the importance of brands and brand design to the automotive industry. In history, the Mercedes-Benz CLA Coupe, Bentley Bentayga and other models have won this award. The award ceremony will be held in Frankfurt this fall.
NIO has already won awards in the concept car, brand design and digital interaction category of the car brand competition in 2017 with its concept car EVE. Now filling in another honor has special meaning to NIO.
Kris Tomasson, Vice President of NIO Design, said: “Our concept car EVE has won many awards before, and now the production car of NIO has won this important award for the first time. The judges gave the highest score to our production model. It is significant. This proves once again that our ‘design-driven’ path is correct. “
The NIO OS infotainment system equipped on the NIO ES8 / ES6, with the industry ’s first “fast control” function and efficient and beautiful human-computer interface interactive design, as well as the NIO creative lifestyle brand NIO Life concept scooter ‘NIO Pal’ were also won two iF design awards in the German iF Design Awards in February 2020, known as the “design Oscar”.