The Chinese new energy car market is fully blossoming, BYD and Tesla are also secretly competing. This is a competition between Chinese brands and international brands. Of course, BYD has a deep roots and started laying out new energy 20 years ago. However, the deepening of new energy vehicle is also an impact on fuel vehicles, especially Japanese car makers.
Honda and Toyota’s sales of new energy vehicles are getting worse and worse on the Chinese market. Especially for Honda’s two domestically produced e: series, with identical prices and configurations, this approach seems impractical, so Dongfeng-Honda finally couldn’t sit still.
At the just held Dongfeng-Honda new energy vehicle brand launch, Dongfeng Honda’s all-new new energy vehicle brand was officially launched, named “Lingxi”. The brand’s first model, the Lingxi L concept car, was also unveiled, and the new car will be mass-produced and launched next year.
Models based on this new brand will be produced and developed on a all-new pure electric platform. The official stated that it will form a “significant gap” with Dongfeng-Honda’s existing pure electric series e: NS in terms of product positioning, target users, and market pricing. Pan Jianxin, Deputy General Manager of Dongfeng Honda, stated that “the Lingxi brand is a new model of joint venture brands actively explored by Dongfeng Honda in the new era of joint venture.
The official statement is that the “Lingxi” is aimed at young consumers, and the first model is handed over to a research and development team mainly composed of the post-90s generation, claiming to “let young people design their cars”. Its overall appearance adopts a “polyhedral” design style, with opposite door design, equipped with a all-new intelligent driving system and intelligent cockpit.
In addition, Dongfeng Honda announced that the electrification ratio will reach over 50% by 2025 (on the Chinese market), and it will no longer launch new models of fuel powered vehicles in 2027. By 2030, it will have launched more than 10 pure electric models in total.