Chery Automobile successfully landing the Serbian market on March 1st 2010, , Chery Serbia agent Kamor Vehicle International Limited ceremoniously present to the media, automotive industry and the politicians and business people and celebrities Chery brand and products. As independent brands from China, Chery auto was aroused wide public concerned and comment in the local.
Chery announces listed a total of three models at this time, namely A3 (A3 is changed its name to Tengo (Tengo Review) in Serbia market), A1 (A1 is changed its name to Ego (Ego Review) in Serbia market) and Tiggo, which A3 is equipped with 1.6L MT, A1 is equipped with 1.3L MT, Tiggo is equipped with 1.6LMT, 2.0L AT, and four-wheel drive version, will meet the local different levels of experience customers needs.
In pre-market, dealers also invited world-renowned research company IPSOS conducted on the China Automotive localization studies, conducted SWOT analysis, in-depth understanding of Chinese car consumers Serbia awareness and expectations, resulting in a local market for brand positioning, communication strategy and marketing.
Chery, as the first Chinese car brand to enter the Serbian market, is with great significance. Although Serbia has not yet become the European Union, and the market capacity is limited, Serbia has applied for EU membership last year, means that its auto industry standards and systems will gradually move closer to the European Union, which the company’s penetration into the EU market for future exploration of important and reference.
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