On January 1, 2021, we learned from BYD that it officially launched a new brand identity. The brand new logo design is interpreted as “open closed spaces, let go of infinite touch points, and link more users and partners with an open mind and an innovative attitude”.
At the same time, the brand new logo will be applied to BYD’s domestic passenger car market, and the group’s other businesses (electronics, new energy, rail transit, commercial vehicles, etc.) will maintain the original brand logo.
The launch of the new brand logo is more in line with the aesthetics of today’s young consumers. At the same time, the more designed LOGO shape and the updated exterior design of BYD’s models are also more coordinated. In addition, according to BYD’s official November sales data, BYD’s cumulative sales in November were 53,943 vehicles, an increase of 30.6% from 41,295 vehicles in the same period last year. Among them, the sales of new energy vehicles were 26,690, an increase of 137.9% from 11,220 in November last year. In terms of fuel vehicles, the cumulative sales volume in November was 27,253, a year-on-year decline of 9.4% compared to 30075 in the same period last year.