What does Evergrande’s car look like? The answer has been officially announced. On August 3, Evergrande released the first six cars of “Hengchi” in Shanghai and Guangzhou at the same time, including two sedans, three SUVs and one MPV model, covering multiple segments.
Hengchi 1 is positioned as a mid-to-large sedan. It is featured in a two-tone body design with black upper and lower bronze. The bar-type headlight set is matched with a closed center grid and a dot matrix light strip, which has a good visual effect. From the side of the car, the new car adopts a fastback style and is equipped with 22-inch wheels. In addition, the new car is equipped with electronic exterior mirrors and retractable door handles, and there are decorative side skirts in black and gold under the body. According to official sources, the wheelbase of Hengchi 1 will reach 3150mm. At the rear, the license plate frame of Hengchi 1 is located at the rear bumper. It uses a bar-type taillight set, a unique triangular tail window and high-position brake lights.
Positioning a mid-sized car, which uses a unique cat-eye green appearance color scheme, and there are longitudinally extending light strips on both sides of the penetrating headlight group, extending to the engine cover. From the side view, the new car continues to adopt a slip-back design. The entire upper area is painted in black, with 22-inch multi-spoke wheels, electronic exterior mirrors and retractable door handles, which is full of technology. The taillights of Hengchi 2 echo the headlights. The long and narrow light strips extend to the side fenders.
Hengchi 3 is positioned as a mid-to-large SUV, and adopts a completely different design language from Hengchi 1/2. The four-eye headlight group is composed of multiple LED apertures, and the eyebrows of the LED lights are extended to both sides. As for the closed center grid, it introduces uniqueness. The mesh lamp strip has a good visual effect after being lit. From the side view, Hengchi 3 does not use electronic exterior mirrors. In addition, its A-pillar and D-pillar are designed in the same color as the body. The B/C pillars are painted in black. The single waistline runs from the front to the rear, with complex 22-inch wheels, the overall sense of luxury is stronger. At the rear of the car, Hengchi 3 is equipped with a rear spoiler, and LED high-position brake lights are embedded in the form of a light strip. In addition to the light set parallel to the brand logo, Hengchi 3 also placed turn signals/reversing lights on the rear bumper, which is unique in shape.
Hengchi 4 is positioned as a pure electric 7-seater MPV model, which was built by designer Anders Warming. The front face of the new car uses a new generation of design language, and the visual effect is very sci-fi. Viewed from the side of the body, the body is huge and has smooth lines, which is in line with the temperament of an MPV. The new car uses a hidden A/B/C/D pillar design to create a suspended roof effect. From the rear perspective, the new car has a more square shape and a through-type taillight design, which further enhances the width of the rear.
Hengchi 5 is positioned as a compact SUV, and the new car is built by designer Maruyama Gonggu. From the appearance point of view, the front face of the new car has an atmospheric shape, and the use of H-shaped through-type LED headlights brings a strong visual experience. Viewed from the side of the body, the new car uses a hidden A/B pillar design to create a suspended roof effect. In terms of body color, the new car adopts a dynamic dreamy blue, highlighting the sporty sense of the car. In terms of wheels, the new car uses a 21-inch wheel design. Viewed from the rear, the new car has a richer sense of layering, and it also uses through-type taillights.
Hengchi 6 is positioned as a pure electric compact crossover SUV model. The front face of the new car is featured by a closed air intake grille. The interior is matched with a corrugated design to enhance the front face. In addition, the front face of the new car adopts a split headlight design, which is very characteristic. The side shape is smooth, and the back shape is used, which looks very dynamic. At the same time, the new car adopts a through-type waistline design, which visually increases the length of the new car. From the rearview, the new car uses the popular through-type taillights, which have a good visual effect after being lit.
Starting from zero to launching 6 cars in one go, this is indeed the style that Evergrande has always done. It can also be seen from Evergrande’s move that it hopes to seize market segments in various fields within a short period of time, and its “ambition” for the auto industry is very obvious.