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European Market Milestone: BEV Sales Overtake ICE Vehicles as Chinese Brands Capture 10% Share

The Model Y reclaimed the top spot in the BEV sales rankings with 17,183 units, also securing the third position in overall vehicle sales across the region. Model 3 saw a 198% year-on-year increase, reaching 9,566 units and taking second place in the BEV segment.

Conversely, the traditional ICE vehicle market continues to contract. By the end of May, demand for ICE vehicles in the EU had declined by 18.2% year-on-year, with diesel vehicle registrations plummeting by 16.6%, leaving them with a mere 7.6% market share. France experienced the sharpest decline in diesel registrations at 36.8%, followed by Spain at 20.3% and Germany at 18.5%. Meanwhile, plug-in hybrid (PHEV) models maintained growth, with 460,200 units registered in the EU in the first five months, capturing a 9.7% share—a 1.4 percentage point increase compared to the same period last year.

Chinese brands have become a formidable force in this market transformation. In May, Chinese brands achieved 121,000 sales in the region, capturing a 10.7% market share for the first time—a near-doubling compared to the previous year. BYD surpassed SAIC Group in May, with sales of 32,380 and 30,527 units, respectively, with BYD recorded a staggering 136.6% year-on-year growth. Geely Group maintained its lead with 38,146 units sold, while Chery’s various brands reached 27,412 units, a massive 244.1% increase. Leapmotor recorded the highest year-on-year growth in May, reaching 465.1% with 9,945 units sold. For the first five months of the year, Geely, SAIC, and BYD recorded sales of 176,700, 141,500, and 135,300 units, respectively, all achieving varying degrees of growth.

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